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The Inversion Factor: How to Thrive in the IoT Economy

Linda Bernardi
,
Sanjay Sarma
,
Kenneth Traub
Select Preferred Format
Overview

Why companies need to move away from a product-first orientation to pursuing innovation based on
customer needs.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. Today,
rather than asking, ‘how do the products we make meet customer needs?’, companies should ask, ‘how can
technology help us reimagine and fill a need?’
The introduction of ‘smart’ objects connected by the Internet of Things signals fundamental changes for
business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The Inversion
Factor offers a blueprint for businesses making the transition to inversion and interviews with leaders of major
companies and game-changing startups.

Imprint:

Published: Mar/2019

ISBN: 9789814867047

Length: 240 Pages

The Inversion Factor: How to Thrive in the IoT Economy

Linda Bernardi
,
Sanjay Sarma
,
Kenneth Traub
Overview

Why companies need to move away from a product-first orientation to pursuing innovation based on
customer needs.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. Today,
rather than asking, ‘how do the products we make meet customer needs?’, companies should ask, ‘how can
technology help us reimagine and fill a need?’
The introduction of ‘smart’ objects connected by the Internet of Things signals fundamental changes for
business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The Inversion
Factor offers a blueprint for businesses making the transition to inversion and interviews with leaders of major
companies and game-changing startups.

Select Preferred Format

Linda Bernardi

Linda Bernardi is a serial technology author, investor, and entrepreneur. Formerly the Chief Innovation Officer for IoT and Cloud at IBM, she runs the technology strategy firm Straterra Partners.

Sanjay Sarma

The late Kenneth Traub, a consultant with thirty years of experience in software engineering, was the cofounder or technical advisor to five high technology startups.

Kenneth Traub