The Inversion Factor: How to Thrive in the IoT Economy

How to Thrive in the IoT Economy

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Why companies need to move away from a product-first orientation to pursuing innovation based on
customer needs.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. Today,
rather than asking, ‘how do the products we make meet customer needs?’, companies should ask, ‘how can
technology help us reimagine and fill a need?’
The introduction of ‘smart’ objects connected by the Internet of Things signals fundamental changes for
business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The Inversion
Factor offers a blueprint for businesses making the transition to inversion and interviews with leaders of major
companies and game-changing startups.