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The Persuasive Manager: Communication Strategies for 21st  Century Managers

M.M Monippally
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Packs the intricacies of the most fundamental quality for leadership.
What is persuasion, and how should managers balance their ability to
persuade and exercise authority without becoming authoritarian? What
blend of qualities does it take to persuade bosses? With its wealth of realworld
illustrations, scenarios and tips, The Persuasive Manager explores
the intricacies of corporate communication, essential to be understood by
managers for the smooth and effective running of their organisations.
With a wealth of information and illustrations from contemporary
businesses, these non-academic and user-friendly books from the faculty
of Indian Institute of Management Ahmedabad are essential corporate
reading.

Published: Oct/2019

ISBN: 9789814867030

Length: 288 Pages

The Persuasive Manager: Communication Strategies for 21st  Century Managers

M.M Monippally

Packs the intricacies of the most fundamental quality for leadership.
What is persuasion, and how should managers balance their ability to
persuade and exercise authority without becoming authoritarian? What
blend of qualities does it take to persuade bosses? With its wealth of realworld
illustrations, scenarios and tips, The Persuasive Manager explores
the intricacies of corporate communication, essential to be understood by
managers for the smooth and effective running of their organisations.
With a wealth of information and illustrations from contemporary
businesses, these non-academic and user-friendly books from the faculty
of Indian Institute of Management Ahmedabad are essential corporate
reading.

Select Preferred Format

M.M Monippally

M.M. Monippally is a Professor of Communications at IIM Ahmedabad. A specialist in strategies of managerial communication, persuasion, and bad news delivery, he has designed and run training workshops for middle and senior managers at Morgan Stanley, Reuters India, ICICI Bank, MICO Bosch, Global Trust Bank, and many other organizations.