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Malaysia, 12 December 2022: Penguin Random House SEA announced the release of the first and only authorized memoir of award-winning entrepreneur and fashion icon Vivy Yusof’s debut book, titled The First Decade: My Journey from Blogger to Entrepreneur. This epic life account of Vivy’s journey from blogger to businesswoman was released amidst much fanfare at an exclusive event hosted for her fans and readers by the publishing house in Kuala Lumpur on 11 December, which also marked Vivy Yusof’s birthday.  

The event, which was open to the public, celebrated the first-time writer Vivy Yusof’s professional and personal journey to becoming the co-founder of one of the most successful modest fashion brands in Asia. With over 150 people in attendance, popular TV host Dino Omar, as the emcee, brought his classic style to the event and ensured the audience was enraptured at all times. Peppered with humour and wit, his hosting skills matched the tone of the book and Vivy’s dynamic personality.  

At the launch, Vivy was in conversation with Prashant Kumar, Founder of Entropia and author of Made in Future, also published by Penguin. Their discussion was inspiring and intimate as two founders and owners of businesses and brands shared their trials and tribulations, successes and secrets of entrepreneurship.  

Always keeping it real and relatable, Vivy captivated the audience with a reading from her book, which very aptly showcased the evolution of her work, efforts, business and brand as she donned the new role of a writer on the day of the launch. The event closed with Vivy taking photos with her fans and signing books for the readers.  

Commenting on the launch of her book, Vivy Yusof said, ‘I started my journey blogging and writing for newspaper columns and now it has come full circle with the launch of my book The First Decade. I cannot thank Penguin enough for publishing this book, a 10-year compilation of my highest highs and lowest lows as an entrepreneur. This is not a memoir or success story of any kind, but an honest review of my first 10 years of being an entrepreneur. I share my mistakes and tips I’ve picked up along the way and hope other young entrepreneurs can benefit from them too.’ 

The First Decade: My Journey from Blogger to Entrepreneur is a candid view of the life of Vivy Yusof as a young woman entrepreneur thriving in the e-commerce fashion industry. The first hijabi ‘Friend of Louis Vuitton’ ever, Group Creative Director of FashionValet Group, and Co-Founder of the modest fashion brand The dUCk Group, the fastest-growing player in the modest fashion industry, Vivy Yusof’s debut book The First Decade is perfect for many people who are looking for inspiration to be their true selves while making something of themselves. The First Decade is now available in bookstores in Kuala Lumpur in Malaysia, Jakarta in Indonesia and Bandar Seri Begawan in Brunei and in Singapore. 

Nora Nazerene Abu Bakar, Publisher, Penguin Random House SEA, says, ‘Vivy’s book The First Decade is perhaps one of the most anticipated books of the year in South East Asia. A fearless storyteller, we thank Vivy for choosing Penguin to share her stories with the world. Saying it like it is, she gives the readers a frank and real account of herself as an entrepreneur, a celebrity, a mother, a wife and most importantly as a woman. It is a privilege to publish one of the most inspiring stories of our times.’ 

Find photos from the event at the link here. Please credit Penguin Random House SEA.  


About the author 

Vivy Yusof is the Group Creative Director of FashionValet Group, which started as an e-commerce platform, building its brand over ten years. As the Co-Founder of The dUCk Group, one of the fastest-growing local brands making a mark in Southeast Asia selling scarves, bags, cosmetics and ready-to-wear, Vivy curates the collaborators that dUCk partners with, and this list has included international brands like Barbie, Disney, Miss Universe, Fox Movies and even one with The Crown Princess of Brunei. 

Vivy has been featured on many local and international media platforms such as BBC, CNBC, The New York Times, VICE and Forbes. She is often invited to give entrepreneurial talks as a female youth business icon, but she prefers to share her thoughts on her blog She started blogging in 2010 and that’s where she first gained her public following. Her following now includes 1.8 million followers on her verified Instagram account and 243k subscribers on her YouTube channel that she launched in 2017. 


About Penguin Random House SEA 

Penguin Random House SEA was established in 2018 to discover and publish local and international voices across English-language adult and children’s fiction and nonfiction formats for Singapore and Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Cambodia, Laos, Brunei, and Myanmar. As part of Penguin Random House, the world’s largest trade book publisher, the newly established company is also dedicated to its mission of nourishing a universal passion for reading by connecting authors and their writing with readers. Headquartered in Singapore, Penguin Random House SEA will bring the spotlight on local authors from the region and simultaneously open the Southeast Asian market to diverse international titles. In its first year of operations, the publishing house is bringing stories from across the region and publishing authors such as children’s writer Eva Wong from Singapore, Malaysian novelist Tunku Halim, award-winning author and journalist from the Philippines Criselda Yabes, Indonesian poet, essayist, and award-winning novelist and food writer Lakshmi Pamuntjak and author and journalist Akshita Nanda from Singapore, to name a few. 


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